When brands unify their marketing channels, they don't just improve efficiency, they transform how customers experience their brand at every touchpoint.

The most successful ecommerce brands aren’t selling across multiple channels anymore. Now, they’re orchestrating unified customer journeys that span SMS, email, push, and beyond—and seeing explosive growth, with revenue boosts in excess of 500% in some cases. By consolidating their marketing stack and connecting every interaction, these brands deliver seamless experiences that drive both acquisition and retention.

In this roundup, we're spotlighting six flagship brands that have achieved remarkable results by migrating to omnichannel marketing with Attentive. Each story demonstrates how unified identity resolution, cross-channel orchestration, and AI-powered personalization can transform marketing performance during critical growth moments.

But first, let’s align on what exactly is driving all of this.

‍

What Is omnichannel marketing?

To understand why omnichannel marketing delivers such powerful results, it's helpful to first understand how it differs from the multichannel approach most brands start with, and when it makes sense to evolve from one to the other.

Multichannel marketing means being present on multiple platforms—website, email, SMS, social storefronts. But each channel operates independently with its own data, logic, and strategy. Under this strategy, the focus is on getting products and brands in front of as many people as possible.

Omnichannel marketing means taking those same channels and connecting them into one system, where what happens in one channel immediately informs the next.

‍Multichannel asks “where are our customers?”

Omnichannel asks “who is our customer, and what do they need at every stage of their journey?”

In an omnichannel model, a customer who browses on mobile, purchases on desktop, and picks up in store isn't three different interactions—it's one continuous relationship.

One strategy is built for coverage, the other is built for loyalty. Here are five brands that excel with the latter approach.

‍

‍

5 real omnichannel marketing examples

1. amika® activated 92% of their email list within three weeks of migrating to Attentive

amika® is a haircare brand known for its high-performing formulas, vibrant aesthetic, and commitment to creating products for every hair type. The brand blends professional quality with approachable education, helping customers build routines that feel personal, effective, and fun.

After five years of running a thriving SMS program with Attentive (one of their most consistent, highest-performing channels), the team saw an opportunity to unify their lifecycle under one roof. Before fully migrating, they tested Attentive-powered cart and browse abandonment automations while continuing to send campaigns through their previous ESP. The results were immediate: stronger identity resolution, higher conversions, and more efficient journeys.

Key results

• 92% increase in subscribers engaged within 30 days
• 74% increase in CVR seen on high-intent triggered emails
• 35% increase in CVR across multiple email campaigns

“We finally have the identity resolution, deliverability, and lifecycle orchestration we were missing—and the confidence that our messages are reaching customers exactly when and how they want to be reached. Once we rebuilt our journeys in Attentive, everything clicked, and email became a true extension of how our customers shop, learn, and engage with the amika® brand.”
‍
– Carah Campbell, CRM + Data Intelligence Director at amika®

2. YoungLA drove 50%+ more revenue with Attentive Email and SMS

YoungLA is a performance-driven apparel brand based in Los Angeles, known for premium athletic wear and modern streetwear collections that balance technical functionality with everyday style. Originally built for bodybuilders and fitness enthusiasts, the brand has expanded into a cultural staple for those who embrace both an active lifestyle and streetwear culture.

From March 2022 to October 2024, YoungLA ran its email and SMS programs through Klaviyo. On paper, the numbers looked strong. But behind the scenes, performance gaps were starting to show. Email deliverability was inconsistent, and high-volume sends would stall during new collection drops.

YoungLA needed reliable infrastructure that could support their velocity, scale, and cross-channel coordination without compromising performance. Since switching to Attentive, the brand sends over 17.5+ million SMS messages per month with 99% deliverability and industry-leading inbox placement. Attentive gave their team the ability to build smarter, faster journeys that trigger based on real-time actions, resulting in higher relevance, better timing, and stronger conversions.

Key results

• 745% increase in SMS flow revenue
• 82% increase in email revenue
• 56% increase in total attributed revenue

“With Attentive, we have the speed and reliability we need. Messages go out instantly, deliverability is consistent, and we don’t have to worry about campaigns stalling during high-traffic moments.”
‍
– Sarina Vanmali, Director of Marketing at YoungLA

3. The Frye Company US unified SMS and email with Attentive to drive 560%+ revenue growth

Founded in 1863, The Frye Company has earned its reputation as America's original heritage boot brand. Today, Frye US blends timeless craftsmanship with a modern digital experience, bringing premium boots and leather goods to customers through a dynamic ecommerce strategy.

Frye US already trusted Attentive for SMS, and expanding into email was the next step in creating a unified customer engagement strategy. The timing was critical: their previous email provider offered robust features but came with steep costs and a roadmap that didn't always prioritize revenue, and renewal deadlines were approaching. 

Migrating email in Q3 meant taking on risk during the busiest season of the year. Attentive's implementation and deliverability teams built custom reporting, closely monitored inbox placement, and paced the migration to ensure the brand could ramp up to full sending capacity before boot season began. The migration was completed seamlessly and on time, removing the risk of entering peak season with an unstable program.

Key results

• 576% increase in campaign revenue growth from email
• 353% growth in email campaign deliveries
• 124% increase in email journey conversion rate

“Attentive’s service and customer support sets them apart. I went into the migration with a lot of anxiety because fall is our most important season. The Attentive team took it very seriously and made the migration completely seamless.”
‍
– Cailyn Nikolis, Director of E-Commerce at The Frye Company US

4. UNTUCKit turned SMS and email into a lifecycle growth engine with Attentive

Founded in 2010, UNTUCKit set out to solve a simple problem: how to make shirts designed to be worn untucked look polished and fit every body type. What began with the Original Untucked Shirt has grown into a full lifestyle brand offering casual and dress shirts, polos, pants, blazers, and more.

UNTUCKit had built a loyal customer base through SMS with Attentive starting in 2019, but its email program was still running on their previous ESP. Managing multiple systems meant fragmented journeys, code conflicts, and duplicate sends across channels. Customers were receiving conflicting welcome codes, simultaneous abandoned cart notifications, and inconsistent experiences.

In 2025, UNTUCKit migrated its email program to Attentive, uniting SMS and email under one roof. The brand also adopted Attentive's AI Pro toolkit, focusing on Identity AI to extend recognition and maximize audience reach. To test its effectiveness, UNTUCKit ran a head-to-head study comparing Attentive against six other identification providers alongside their own advanced internal stack. Attentive outperformed all competitors, delivering superior recognition and incremental revenue.

Key results

• 60% increase in unique open rates, a standout average across email journeys
• 30% lift in lifecycle-driven revenue within six months of migration
• 25% YoY increase in revenue from triggered journeys

“Consolidating both channels into Attentive has been transformative for our team. We tested at least six alternative solutions, and none could match Attentive’s ability to power stronger engagement in both email and SMS.”

– Shannen McLoughlin, Senior Director of CRM at UNTUCKit

5. Tushbaby unified SMS and email to drive 287x ROI and nearly 50% open rates with Attentive

Tushbaby is on a mission to make life easier for modern parents with products that blend style, comfort, and function. From its newborn carriers and best-selling hip seat combos to versatile bags, toys, and feeding essentials, Tushbaby designs smart solutions that grow with families at every stage.

What began as a single viral hip carrier has evolved into a broader lineup that includes multiple carriers, newborn and toddler options, bags, accessories, and kids' products. This introduced new lifecycle complexity as customers enter the funnel for different reasons and return at different points in their parenting journey.

Tushbaby consolidated email and SMS onto Attentive to centralize lifecycle strategy, simplify execution, and gain a unified view of subscriber behavior. With both channels in one platform, the team could design journeys more intentionally, align timing and targeting across channels, and iterate quickly based on performance. From there, Tushbaby built a lifecycle program centered on VIP treatment, high-intent automation, preference-driven personalization, and AI-powered targeting to improve efficiency and reach.

Key results

SMS

• 900x Welcome Journey ROI
• 287x overall journey ROI
• 132% conversion rate lift within Welcome messaging
• 32% overall journey conversion rate

Email

• 48%+ average unique open rate across Journeys and Campaigns
• 48% open rate across 19.8M+ campaign sends
• 13% journeys CVR
• Automated flows driving 37.8% of total Email conversions

“It’s been really great having the ability with Email and SMS in one place to identify people’s customer journeys in an easier way and really streamline how we personalize messaging.”

– Evelyn Eichler, Director of Marketing at Tushbaby

6. How Sigma Sports rebuilt AI-powered email and SMS to drive triple-digit growth with Attentive

Sigma Sports is a premium, UK-based cycling and triathlon retailer serving passionate athletes with expert guidance, cutting-edge gear, and performance-driven products. With a lean CRM team managing a sophisticated customer base, the brand needed technology that could deliver enterprise-level results without enterprise-level complexity.

By mid-2025, Sigma Sports was running a fragmented CRM stack—email in Ometria, key journeys in Wunderkind, and SMS operating separately. The setup created operational friction, made insights harder to pull, and led to overused promo code logic that pressured margins. Rather than patch the existing system, Sigma rebuilt their entire program inside Attentive, consolidating email and SMS while redesigning core lifecycle journeys including welcome, cart and browse abandonment, product browse, birthday, and second purchase with coordinated timing and targeting across channels. 

Sigma Sports strengthened list growth and deliverability with structured domain warm-up and intentional on-site capture, supported by Attentive White Glove on execution details. The team also embedded AI Pro into day-to-day messaging, using Identity AI to expand journey reach, Audiences AI to refine inclusion and exclusion logic, and Send Time AI to optimize delivery timing.

Key results

• 770% increase in SMS campaign revenue YoY
• 634% increase in journey email revenue per send YoY
• 10% revenue uplift with AI Pro

“Running a migration and a full rebuild at the same time is never going to feel comfortable. We did it because the old setup was holding us back. Within a few weeks, our engagement and revenue trends told us we had made the right call with Attentive.”
‍
– Zachary Gomperts, CRM Manager, Sigma Sports

A blueprint for your omnichannel marketing strategy

These omnichannel marketing examples show that by unifying their email and SMS programs, consolidating identity resolution, and using AI-powered orchestration, brands see breakthrough performance improvements. From triple-digit conversion lifts to seamless peak-season migrations, their results prove that true omnichannel marketing drives measurable business impact.

Whether you're scaling a heritage brand, launching new product lines, or navigating seasonal peaks, the path to sustainable growth starts with treating your customers as one unified relationship, not a collection of disconnected interactions. That's what omnichannel delivers and what drives lasting loyalty.