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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
L'Occitane customized their Boxing Day promotions based on their Canadian subscribers’ preferred language. Everyone got the same offer: 50% off, plus a free gift with orders over $85. But the French-speaking segment was excluded from the English version and instead received the same message in French, as required by SMS compliance laws in Canada.
L'Occitane
Why We Love It:
Liquid I.V. went all out for Memorial Day, knowing that with summer approaching, people would need to stay hydrated. They offered customers a generous 25% discount to stock up on their favorite electrolyte drink mix flavors. But rather than announcing the sale to everyone at once, the brand gave their VIPs 24 hours of early access to shop the sale first—without the frustration of popular items selling out.
Liquid I.V.
Why We Love It:
To better understand their shoppers’ unique needs and interests—and deliver value from Day 1—Knix added a preference collection form to their mobile and desktop sign-up units. The form prompts new subscribers to share what they're looking for by selecting one of the brand’s core categories from a drop-down menu. Then, Knix uses those insights to personalize their future campaigns.
Knix
Why We Love It:
Men's apparel brand johnnie-O recreated their stores’ product discovery experience on their SMS channel with personalized gift guides. Using Attentive’s Two-Way Journeys™, they set up custom keywords to automatically send a custom guide based on who each subscriber was shopping for. This 1:1 texting experience helped subscribers avoid the stress of finding the perfect gift, while driving online revenue for the brand.
johnnie-O
Why We Love It:
GUESS positioned their SMS channel as a go-to resource for vacation shopping with conversational text messaging. The brand used Two-Way Journeys™ to send personalized product recommendations based on the subscriber’s travel destination. As customers were preparing for summer travels, the brand tapped into this timely opportunity to build engagement.
GUESS
Why We Love It:
Farmacy Beauty launched a subscription sale to help customers save big and simplify their beauty routines. The limited-time offer gave them the chance to lock in an increased discount "for life" by opting into auto-delivery before the end of the year.
Farmacy Beauty
Why We Love It:
With a few weeks left before Valentine's Day, Catbird showcased their personalized jewelry options, inspiring customers to add a personal touch to their already special gifts. The brand also created a sense of urgency by reminding interested shoppers to place their orders by the next day. That way, they could guarantee that their engraved gifts would arrive in time for the big date.
Catbird
Why We Love It:
Used and rare books retailer Biblio collects email addresses and phone numbers simultaneously through Attentive’s 2-in-1 sign-up on mobile. This is an effective strategy for seamlessly collecting new subscribers on both channels. Even better—through our integrations, we automatically pass back email data to your ESP, meaning no manual uploads.
Biblio
Why We Love It:
Beauty Pie grants insider access to luxury beauty products through their subscription model. Their non-member welcome flow encourages registration for a 30-day trial. If a shopper doesn't sign up within 24 hours, the brand delivers a skincare quiz, and then sends another reminder to unlock the offer 24 hours later. It’s a great way to encourage membership through interactive editorial content.
Beauty Pie
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