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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Only Curls took a moment during the busy holiday season to thank their customers and reflect on their growth. In a heartfelt message, the founder expressed gratitude for the support of their "curly family" and teased exciting plans for the year ahead. Customers were invited to reply directly to the message and share their thoughts and ask questions, fostering a sense of community.
Only Curls
Why We Love It:
Lunya wanted to make sure that anyone who waited too long to do their Valentine's Day shopping could still get thoughtful gifts for their loved ones on time. With only a few days left before the 14th, the brand reminded subscribers about their cupid-approved digital gift cards. They also invited subscribers to shop in-person for personalized guidance (and complimentary gift wrapping, of course).
Lunya
Why We Love It:
After a customer places their order, Paravel uses Attentive's integration with Shopify to send a personalized, automated transactional message with a link for subscribers to keep track of their shipping updates. They also reaffirm their mission by assuring customers that their shipment is carbon-neutral, and say thank you for making a sustainable purchase—helping customers feel even better about the money they’ve spent.
Paravel
Why We Love It:
Megababe used Attentive's AI copy assistant to come up with ideas for their SMS campaign announcing the exciting news that their products are now available at Walmart. All they had to do was type in a few words, and within seconds, the tool generated a bunch of options for them. Then, they had the freedom to use the suggested copy as is or make a few tweaks—almost like having a teammate to brainstorm and riff on ideas with.
Megababe
Why We Love It:
Litter-Robot had a particular type of dad in mind when they launched their Father's Day deal: the Cat Dad. The brand offered a discount of $50 on specific Father's Day bundles, which included their popular self-cleaning litter boxes, along with some top-selling accessories and pet appliances. That way, shoppers could create the “purr-fect” set-up to spoil both the cat dads in their lives and their beloved furry companions.
Litter-Robot
Why We Love It:
Healthy snack brand HighKey sent a playful text message teasing their "JUMBO-SIZED" announcement. They blurred out part of the picture to keep their announcement a secret, while still giving subscribers a sneak peek at what was coming. The brand also included a 15% off discount in case subscribers couldn't wait. HighKey then followed via SMS up a couple of days later to officially let subscribers know they could purchase jumbo-sized bags of their popular mini cookies.
HighKey
Why We Love It:
Bohemian apparel brand Free People texted SMS subscribers about their “NEW! NEW! NEW!” spring collection that “*just*” dropped. The instantaneous nature of text messaging makes it the perfect channel to quickly promote a new collection and drive immediate action. The brand ended with a clear call to action to “shop all new spring styles here” with a link to the new collection.
Free People
Why We Love It:
Beachwaver used their browse and cart abandonment reminders to boost engagement and revenue during their Memorial Day sale. They strategically updated the messaging to highlight the final day to get 40% off their entire site. It was a simple yet effective change, but by emphasizing the limited-time nature of their offer, they created a greater sense of urgency for customers to shop immediately and take advantage of the deal before it expired.
Beachwaver
Why We Love It:
On Christmas Eve, WeWoreWhat captured holiday revenue from their SMS audience by sharing the perfect holiday present for last-minute shoppers: a digital gift card! The direct link made it easy for subscribers to shop the gift cards and “let her choose,” spreading both holiday joy and brand awareness.
WeWoreWhat
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