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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Fast casual restaurant Rubio’s texted subscribers over Labor Day with an offer to earn double points as rewards members. By including a link for easy sign-up, they made sure any subscribers who weren’t already members could take advantage of the special offer, too. The message encouraged subscribers to relax during the Labor Day weekend by letting Rubio’s cook for them.
Rubio's
Why We Love It:
Omaha Steaks made it clear that their steak sale was not an April Fools’ Day prank. It was a legitimate sale and subscribers would be foolish if they didn’t place an order—especially since they could get free shipping too. The image in this MMS pulls double duty as it shows the steaks that are on sale instead of just naming them in the message and clearly displays pricing.
Omaha Steaks
Why We Love It:
Ole Henriksen used their SMS channel to host a weekly educational skincare series (#ThirstyThursday). At the start of summer, the skincare brand used geotargeting to send a heat remedy tip to their SMS subscribers located in warmer areas of the US. The message ended with a direct link for subscribers to learn more and shop the mentioned product.
Ole Henriksen
Why We Love It:
Mercato sent this SMS message ahead of Memorial Day to remind subscribers to get any last-minute BBQ dishes or items before the holiday. Whether subscribers needed meats, veggies, or seafood, Mercato would make last-minute shopping easy so customers could focus on their celebrations and honoring our heroes.
Mercato
Why We Love It:
Maker Wine texted subscribers to invite them to an online and exclusive event. These free meet the Maker virtual events provide a peek behind the scenes of how their favorite wines are crafted and builds a sense of community. It’s a fun, engaging way to educate customers about the products, and hopefully encouraged customers to re-order now that they know more about the product and how they’re made.
Maker Wine
Why We Love It:
Maker Wine tapped into the popular Wordle craze with a “Wine-dle” challenge for their SMS subscribers. Once completing the puzzle and responding with the correct answer, the brand used Attentive’s Two-Way Journeys™ to automatically respond with their new wine launch and “secret” product page link. The gamified strategy and conversational experience delighted the SMS community of wine enthusiasts, making them feel more connected with the brand.
Maker Wine
Why We Love It:
Luna Grill reminded subscribers to treat mom to a Mediterranean escape by dining at one of their locations. They incentivized subscribers to stop in and pick up a $50 gift card by adding a $10 bonus card. This strategy provides customers with the immediate value of the gift card, and encourages them to return and spend more than the bonus gift card’s value.
Luna Grill
Why We Love It:
Kodiak Cakes sent subscribers an educational SMS message sharing a fun, festive recipe perfect for Cinco de Mayo fiestas—their guacamole waffle bites. Rather than launching a sale, the brand opted to share an easy (and delicious) appetizer anyone would want to serve at an upcoming summer party.
Kodiak Cakes
Why We Love It:
Apparel brand Johnnie-O got in on the Cinco de Mayo celebrations by promoting a festive Avocado Print Polo that would perfectly match the party vibes. Stylish subscribers could shop this item and find other fun prints for their upcoming summer holidays. The campaign was well-timed for the occasion and didn’t require discounting or special offers to encourage subscribers to check out the print.
Johnnie-O
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