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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
Certain states have a back-to-school sales tax holiday, when clothing, footwear, backpacks, notebooks, pencils, and other items are all tax-free for a period of time. To help parents, teachers, and students save on new shoes for the year, Shoe Carnival used geo-targeting to remind customers in those states—like Florida—to take advantage of the tax break.
Shoe Carnival
Why We Love It:
Marleylilly customized their triggered post-purchase message for Black Friday/Cyber Monday to help turn seasonal shoppers into loyal customers. The brand thanked recent buyers for shopping during their Cyber Week sale, then invited them to join their rewards program and earn major perks during the holiday season (and after).
Marleylilly
Why We Love It:
After a new subscriber joins Food52’s SMS channel, the brand recommends personalized recipe ideas using Attentive’s Two-Way Journeys™. The back-and-forth flow asks about the subscriber's food preferences and “mood,” then automatically shares a direct link to the relevant recipe. This conversational strategy helps subscribers quickly discover new recipes, and encourages them to learn more about the brand and explore their products.
Food52
Why We Love It:
For St. Patrick’s Day, Fire Department Coffee gave SMS subscribers early access to their seasonal deals. They emphasized the early offer’s exclusivity (“As a text msg subscriber”) to make subscribers feel special and more connected to the brand. The punny graphic (“Feelin’ Lucky?”) reiterated the clear call to action, driving immediate mobile revenue.
Fire Department Coffee
Why We Love It:
ELEMIS launched a Halloween giveaway to convert their website visitors into SMS subscribers. The brand customized their sign-up unit to capture the attention of browsers, daring them to opt in to SMS for a chance to win. They also included a Text-to-Join keyword to make sure anyone who was already on their SMS list could get in on the fun, too. After someone entered the giveaway, they received a triggered text message with a discount code they could use to shop in the meantime.
ELEMIS
Why We Love It:
In addition to encouraging early gift shopping for Mother's Day, Brilliant Earth made sure to send their audience timely reminders about shipping deadlines. By keeping customers in the loop about the last possible date to place orders, the brand effectively created a sense of urgency while also easing any worries about gifts not arriving on time for that special Sunday.
Brilliant Earth
Why We Love It:
Westgate Resorts, a travel and hospitality company, welcomed new SMS subscribers with spooktacular savings and exclusive offers, like taking up to 25% off their next stay. New subscribers are often ready to take action and convert—in fact, we’ve found that 7% of customers make a purchase in the first 72 hours after subscribing to a brand.
Westgate Resorts
Why We Love It:
Uncommon Goods went the extra mile to make sure their customers wouldn't be left empty-handed on Father's Day. They shared gift guides and shipping deadline reminders, and kept their promotions going until the last possible minute, knowing that the holiday might’ve snuck up on some people. On Father's Day proper, the brand playfully emphasized that digital gift cards are always a great option, too.
Uncommon Goods
Why We Love It:
Audio retailer Skullcandy texted subscribers about a time-sensitive 30% off sitewide offer. The message included a link to their site, which allowed subscribers to take advantage of the promotion immediately. Shoppers are always looking for exclusive deals from their favorite brands. Offering a time-sensitive discount is a great way to excite and engage your customers. And, by calling out the sense of urgency of the deal (“4 hours remaining”), shoppers are likely to act quickly on the offer.
Skullcandy
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