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Texts We Love
Texts We Love
This curated collection of SMS marketing examples we love will help spark creativity and elevate your strategy
Why We Love It:
The holidays are known for festivities, fun, and food, and Bobo’s just couldn’t wait another few months to enjoy the holiday spirit or delicious treats—and they guessed their subscribers couldn’t either. They sent this SMS message to promote their Christmas in July sale where subscribers could unwrap great savings of 30% off sitewide.
Bobo's
Why We Love It:
No one wants to miss the big moment of watching someone they love walk across the stage and get their diploma. Blenders Eyewear is here to make sure their subscribers don’t miss the moment because of the sun. They messaged subscribers to shop shades that are perfect for graduation ceremonies and parties—and can then be worn all summer long.
Blenders Eyewear
Why We Love It:
Used and rare books retailer Biblio sends a triggered post-purchase text four weeks after a subscriber buys a book, asking them to leave a review. The message offers an ongoing incentive that’s relevant to the individual’s customer lifecycle. This automated flow consistently drives new product reviews, helping other shoppers discover their perfect book.
Biblio
Why We Love It:
This SMS campaign cleverly called attention to the fact that this offer of free shipping isn’t one that Baked by Melissa offers every day. Subscribers should take advantage of the finance department’s offer. There’s another sense of urgency to act as the promo is only valid for one day in honor of Dessert Day. There’s no better time for customers to treat themselves to a sweet treat while being treated to free shipping.
Baked by Melissa
Why We Love It:
Alala sent their VIP segment of subscribers—those who’ve spent a certain dollar amount with the brand—exclusive access to shop their 4th of July sale before everyone else. Instead of sharing a code the subscriber would have to enter manually, they included a dynamic link that would automatically apply the discount at checkout.
Alala
Why We Love It:
The Beard Baron paired a sitewide sale with VIP early access to maximize revenue from their Father’s Day campaign. Customers on the brand's SMS list were allowed to shop the sale ahead of everyone else, which created a sense of urgency for them to click through and take advantage of the limited-time deal before the most popular items sold out.
The Beard Baron
Why We Love It:
Knowing Cyber Week shoppers often jump from site to site looking for the best deal, Spanx launched a Cyber Sale browse abandonment message. If a subscriber browsed a product but then left the site before adding to cart, they received this reminder to grab the product at 50% off. The text included a link back to the exact item the subscriber was browsing.
Spanx
Why We Love It:
Don’t want your new subscribers to feel ghosted this Halloween? This welcome flow from Simply Carbon Fiber—a watch and accessories brand—automatically greeted new subscribers with a seasonal discount code (“HW25”). By pairing the message with a seasonal sale, the brand incentivized new subscribers to shop without having to offer additional discounts.
Simply Carbon Fiber
Why We Love It:
Meat delivery service Rastelli's caught subscribers' attention with an image of a Labor Day cookout. Their text also reminded customers to order by midnight to get their provisions in time for the holiday. This MMS also included the attention-grabbing revolving red light emoji to highlight the urgency of this last call message.
Rastelli’s
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