RCS SPOTLIGHT
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Imagine a world where every marketing message feels crafted just for you—that's the future of Mobile Shopping that Attentive is building with RCS Business Messaging
Attentive is set to make waves at Shoptalk this year with the announcement of Attentive Rich Communication Services (RCS) Business Messaging. This groundbreaking technology is set to change the way brands engage with consumers, offering true 1:1 personalized shopping experiences across multiple channels, including SMS, email, RCS Business Messaging, and push notifications.
As the leader in AI-powered mobile marketing, Attentive has always been at the forefront of mobile messaging, first revolutionizing SMS marketing back in 2016, and today as the first to bring RCS Business Messaging innovation to the market. As the only marketing company on the CTIA board, and in collaboration with Google and major carriers, Attentive is working to shape the RCS industry rollout in the U.S., setting a new industry standard for dynamic personalization. This technology isn't just a step forward—it's a leap into the future of mobile commerce.
"Attentive isn’t waiting for the future—we’re building it," said Amit Jhawar, CEO of Attentive. "RCS marks the most significant shift in mobile messaging since SMS, a category we revolutionized. RCS is enabling brands to engage with consumers in richer, more interactive, and deeply personalized ways. Brands that embrace this now will gain a significant competitive edge."
Here’s what users and marketers can expect from this next generation of personalized messaging.
Beyond messaging: A new era of customer connection
RCS is becoming the new global standard for mobile messaging. Supported by major carriers such as Verizon, AT&T, and T-Mobile, the potential is massive. By 2028, experts predict over 2.2 billion active RCS subscribers worldwide, making it as ubiquitous as Wi-Fi and 5G.
This isn't just about sending messages—it's about creating meaningful conversations. With RCS Business Messaging brands can experience:
- Branded, verified messaging: Branded and verified messaging ensures consumers receive messages from a trusted sender, displaying the brand name and logo without requiring them to save contacts.
- Rich media and dynamic content: Features carousel-style product recommendations and rich media/video cards, ideal for product launches and personalized promotions.
- Conversational Messaging - Two-way messaging at scale, with suggested replies, enhances personalization by learning more about a consumers’ preferences and needs.
- Shopping in Messaging - Consumers can browse, add items to their cart, complete checkout—all within their messaging app. Messages dynamically adapt based on each shopper’s preferences, purchase history, and behavior.
Looking ahead: What this means for businesses
For marketers, RCS Business Messaging represents a quantum leap. It's moving from black-and-white TV to full-color, high-definition streaming. Brands that adopt this technology now will gain a significant competitive edge.
Here are the top three takeaways:
- RCS Business Messaging will be supported by major carriers like Verizon, AT&T, and T-Mobile.
- AI-powered personalization is the future of customer engagement.
- Early adopters will have a substantial advantage in the market.
RCS Business Messaging is still in its early stages, with a full rollout expected later this year. But the message is clear: the future of mobile marketing is personalized, intelligent, and incredibly exciting.
Book time with a product specialist here to learn how you can start to use Attentive AI and RCS, and get access to relevant waitlists.
