Black Friday Marketing Resources We’ve Bookmarked for Holiday

bfcm marketing resources
Posted in
SMS Marketing
Published on
Sep 15, 2023
Written by
Kayla Ellman
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Save these links to help you create a best-in-snow holiday marketing strategy that delights consumers.

We’ll continue to update this article with more resources that'll help you plan for a successful holiday season.

As you prepare for some of the biggest spending days of the year, keep in mind that consumers are expecting you to deliver personalized communications, convenient shopping experiences, and great deals. 

That’s a tall order. So we've rounded up holiday marketing resources from around the web to help you plan your best holiday season yet—from now through December.

1. The ultimate holiday marketing planner to help you set your SMS and email strategy

Set yourself up for success during the most wonderful (and busy) time of year with our BFCM planner. Browse copy-and-paste SMS templates, tips for becoming an AI pro, and innovative BFCM strategies from our customers to plan your holiday marketing strategy in a snap. 

2. Answers to your all of your top BFCM questions

Close your Google tabs. We’ve got the answers to all of your burning BFCM questions, including how to grow your list ahead of the holidays, what types of messages to send, the A/B tests you should run, and more. 

3. A definitive guide to the best times to text and email subscribers over BFCM

Get answers to your BFCM text messaging and email timing questions, including when you should start engaging subscribers with BFCM offers, the best times to send SMS and email, how many messages to send (and how often), and more. 

4. Text messaging templates to drive more conversions throughout the holiday season

Based on top-performing messages our customers have sent (and our own SMS copywriting best practices), our SMS templates will save you time and increase your ROI. Just copy and paste the message templates and customize them with your brand’s voice, products, and imagery. Or, use them as inspiration for your own campaign planning. 

5. An on-demand webinar that'll help you create a winning SMS marketing plan for BFCM 

During last year’s Cyber Week, the brands who partner with us generated over $1.1 billion from SMS marketing. Watch our BFCM planning webinar on demand to hear how they did it and the trends we’re watching for 2023. Plus, we’re sharing the four key steps your brand can take to get ready for the holiday season—including Black Friday marketing strategies, ideas to break through the noise, and tips for optimizing your marketing efforts.

6. A toolkit with plug-and-play holiday planning templates to help you set and maximize your strategy 

Bookmark this collection of templates to save time setting your holiday strategy and create a single source of truth for your team. Simply make a copy of the templates to plan and track your SMS and email calendar, manage your sign-up strategy, and tick all your planning boxes. 

7. Three guides to leveling up your holiday e-commerce, loyalty, and hybrid marketing strategies with SMS

You’ve set important goals for the holidays, so we’ve pulled together a guide full of our best tips and strategies to help you achieve them—whether that’s online or in person. You’ll learn how to make SMS work harder for your brand, from acquiring and nurturing loyalists to amplifying your in-store, email, social, and loyalty efforts. 

8. Insights from 16 marketers and how they’re prepping for the holidays

Learn how leading marketers are preparing for an extended holiday season. They’re sharing the types of omnichannel journeys they’re building to reach shoppers, what they’re excited to test out, and their predictions for Black Friday and Cyber Monday. 

9. 7 Holiday Marketing Campaigns to Drive Revenue During BFCM

Get inspired by SMS examples from innovative brands, including The Inkey List, Casely, and Astrid and Miyu. We're giving you the scoop on our favorite SMS marketing ideas, from building your subscriber list ahead of BFCM to launching attention-grabbing holiday campaigns, so you can achieve your best Cyber Week yet. 

10. A holiday planning checklist to prepare your SMS program sooner rather than later

This year, many consumers will be making their holiday purchases earlier than ever. Use this guide to prepare for a longer holiday shopping season—and drive revenue now through Black Friday and Cyber Monday. Use it as a checklist to make sure your SMS program is ready now to make the biggest impact later.

11. ‘90s-inspired interactive site with SMS examples, interviews, tips, & more

Grab your flannel and fire up your modem, because we’re throwing it back to the ‘90s. Explore our Holiday Marketing Reboot, an interactive resource full of holiday tips and strategies you can easily implement for your own brand. It’s got SMS examples, interviews with marketers at brands like GUESS and Hot Topic, a template discovery quiz, and more. 

12. BFCM 2022 performance trends and benchmarks to guide your strategy

Watch our 2022 BFCM recap webinar to get a deep dive on how different industries' SMS programs performed, data-driven insights to inform your 2023 strategy, and top-performing examples to inspire your campaigns and journeys.  

13. The most important KPIs to focus on this holiday season, and more tips from e-commerce experts

We spoke with our partners at Okendo, Simon Data, LoyaltyLion, and Evestar about how to maximize your holiday marketing strategy. Check out their advice, including what metrics you should track, surprising revenue drivers, and how to retain shoppers after the holiday season. 

14. 16 SMS marketing strategies for boosting holiday revenue 

Whether you’re just getting your text messaging program up and running, or you’re looking for ways to grow your existing one, here are 16 key holiday SMS marketing strategies your brand can use to hit—and exceed—your revenue goals this year. Plus, get inspired by real SMS campaigns sent by Attentive customers. 

Need even more inspiration? Browse Texts We Love for creative SMS holiday marketing examples from leading brands.

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