Lesson 1: Everything you need to get started

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1. Which of the following statements is true about text message marketing?

Text message marketing is a one-way marketing channel

Text messaging is only used by younger consumers

Text message marketing can strengthen email marketing efforts

Text message marketing cannot be used in tandem with email marketing

Not quite. ' ' is the correct answer.

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2. SMS compliance requirements typically include which of the following:

Your subscriber must explicitly opt-in for SMS marketing

You must explain to potential subscribers what types of messages they’ll receive and how they can opt-out

You must respect opt-out requests

All of the above

Not quite. ' ' is the correct answer.

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3. Which of the following is an SMS list growth strategy?

Convert on-site visitors

Scale email and SMS subscribers simultaneously

Drive offline sign-ups with Text-to-Join

All of the above

Not quite. ' ' is the correct answer.

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