The most wonderful time of the year is around the corner. Grab a warm beverage, dust off your best ugly sweater, and explore our wintery village to get yourself ready.
Your brand has a big opportunity to out-perform the impressive benchmarks you set during the 2020 holiday season. Consumers will be ready to return to their traditions—but the ways they discover new products and complete their purchases continues to evolve.
Last holiday season, nearly half of digital purchases came from smartphones. And while mobile is sure to play a large role in this year’s holiday shopping season, we expect to see both retailers and consumers leaning into the hybrid shopping experience—bringing the in-store experience online, and the digital experience to stores.
We already started seeing this last year, with curbside pickup and buy online, pick up in store (BOPUS) increasing YoY more than ever before. On digital channels, more brands offered styling and how-to videos, live messaging with sales associates, and AR for trying on looks. This year, it will be essential to offer consumers a convenient, frictionless experience that marries the online and offline shopping experiences.
Choose your own SMS adventure to help you achieve all of your holiday goals
Your customers want personalized experiences more than ever this holiday season. Your team deserves them, too.
As marketers, we know that the holidays are usually one of the most stressful times of the year. We wanted to create a resource that would help you reach your goals, while also having a little bit of fun.
We’ve created three personalized adventures through our interactive holiday village, based on your brand’s goals (no gear required!):
- Drive traffic to physical and online stores: You’ll learn how to grow your list, drive web and foot traffic, and amplify your other marketing channels.
- Increase e-commerce revenue: You’ll discover how to grow your list, drive e-commerce revenue, and deliver personalized experiences.
- Nurture an audience of brand loyalists: You’ll learn how to deliver VIP experiences, deepen connections with subscribers, and drive repeat purchases—long after the holidays are over.
As you explore the village, you’ll collect tips, text messaging examples, and insights from fellow marketers to help you build your brand’s holiday SMS strategy. And you may even earn a badge or two. Complete your journey to the SMS summit, and you’ll earn a special gift to reward your future self for being ahead of the game.
We’ll also be donating the value of your gift to Toys for Tots on your behalf—so you’ll make a child’s day a little brighter, too.*