The Attentive Blog

Ideas and insights for marketers navigating AI, personalization, and customer engagement

Email Marketing
15
  minutes

Emails We Love: 25 Email Marketing Examples to Drive Results

In our first edition of Emails We Love, we curated 25 email marketing examples from brands that get it right.

Product News
7
  minutes

Zero Downtime During BFCM Isn’t Luck. It’s Engineered.

Zero downtime isn’t luck—it’s engineered. Learn how Attentive designs resilient messaging infrastructure that performs at scale, even during peak demand.

Email Marketing
3
  minutes

What I Learned Evaluating Email Platforms for Nearly a Year

After nearly a year evaluating email platforms, here are five lessons that matter most—from roadmaps and support to migration and long-term fit.

SMS & Email Marketing
Trends & Insights
AI & Automation
Email Marketing
SMS Marketing
Success Stories
Partners & Integrations
Product News
Company
Categories

AI & Automation

Explore all
AI & Automation
7
  minutes

5 AI Marketing Examples That Increased Revenue and Conversion Rates

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
6
  minutes

How Is AI Changing Marketing Metrics?

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
8
  minutes

Why Customer Relationships Still Matter in an AI-Driven World

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
5
  minutes

Implementing Agentic AI Governance: Evaluation Steps, Use Cases & Best Practices

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Explore all
Trends & Insights
Explore all
Trends & Insights
8
  minutes

How Brands Are Breathing Life Back Into Loyalty Programs

Discover how leading brands like The INKEY List, Represent, Craft Club, and Nadine Merabi are redefining loyalty with community, SMS, and VIP experiences.

Trends & Insights
6
  minutes

TCPA Litigation Is Accelerating. Here’s How To Build a Compliance-First SMS Program.

Learn how Attentive builds compliance into its SMS platform, what’s driving TCPA litigation, and what every SMS marketer should know.

Trends & Insights
13
  minutes

2026 State of Loyalty & Retention: 600 Shoppers Reveal What Brings Them Back

600 shoppers reveal what actually drives loyalty and retention in 2026—plus what pushes customers away and how marketers can win them back.

Trends & Insights
5
  minutes

Customers Don’t Think in Channels—So Why Do Brands?

Growth Shop shares why the future of retention is connected, intentional, and human—and why customers don't think in channels.

Trends & Insights
16
  minutes

2026 Personalization Trends: What 1,000+ Shoppers Expect From Brands

Discover the 2026 personalization trends driving engagement, loyalty, and sales, based on a survey of 1,050 shoppers across the US, UK, and Australia.

Explore all
Success Stories
Explore all
Success Stories
7
  minutes

What 6 Brands Did Before BFCM That Drove Results

Discover six BFCM success stories from CB2, Kendra Scott, AllSaints, Davines, Little Sleepies, and Made In Cookware. See how early planning, AI, and SMS drove stronger results.

Success Stories
8
  minutes

6 Omnichannel Marketing Examples That Increased Revenue and Conversions

Discover 6 powerful omnichannel marketing examples from leading brands and see how unified SMS, email, and AI-driven personalization strategies drive measurable growth.

Success Stories
10
  minutes

Fashionably Efficient: How Attentive AI™ Takes Hot Topic’s Marketing Results to the Next Level

Learn how Hot Topic uses AI to make SMS more personalized and engaging for each of their 1M+ subscribers.

Success Stories
8
  minutes

How OLLY’s Marketing Strategy Is Helping Them Redefine Wellness

Learn how Olly's marketing strategy uses email and SMS to make wellness available to everyone, and keep their loyal customers happy and healthy.

SMS & Email Marketing
Explore all

August Marketing Ideas: Campaigns, Promotions, and Retail Calendar for 2026

Looking for August marketing ideas? Discover campaign inspiration, retail holidays, promotional strategies, email and SMS ideas, and tips to prepare your business for fall.

6 Labor Day Marketing Ideas to Boost Your End-of-Summer Revenue

Discover 6 Labor Day marketing ideas to boost sales with email and SMS campaigns, flash sales, personalized offers, and last-chance reminders.

How to Improve Identity Resolution: 3 Strategies That Increase Revenue

Learn how to improve identity resolution with unified customer profiles, server-side tracking, and identity graphs to drive more triggered revenue and personalization.

13 A/B Testing Examples for SMS & Email (Plus Best Practices)

Discover 13 A/B testing examples for SMS and email, plus best practices, common mistakes, and real results to improve clicks, conversions, and revenue.

Explore all
Email Marketing
Explore all
Email Marketing
6
minutes

What Millions of Campaigns Reveal About the Real Value of Email Opens

Think email opens don’t matter? New data from millions of campaigns shows why opens still play a critical role in deliverability and performance.

Go to blog
Go to the blog
Email Marketing
4
  minutes

We Asked Marketers: What Questions Matter Most When Choosing an Email Platform?

We asked marketers what questions mattered most when choosing a new email platform. Here are the three conversations they said every team should have before making a decision.

Email Marketing
6
  minutes

How to Improve Email Deliverability: Best Practices for Better Inbox Placement

Improve email deliverability with proven best practices for authentication, list hygiene, segmentation, and sender reputation to increase inbox placement.

Partners & Integrations

Explore all

AI Without Action Is Just Another Buzzword

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Retention Is Back—And Smarter Customer Data Is Why

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Top SMS & Email Integrations: How to Connect Your Marketing Channels and Drive More ROI

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

What 2025 Taught Us About the Future of Ecommerce

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Explore all
SMS Marketing
Explore all
SMS Marketing
7
  minutes

UK Marketing Calendar 2026

Check out our UK marketing calendar to stay on top of the UK’s key holidays and marketing moments.

SMS Marketing
14
  minutes

The Anatomy of High-Performing SMS Campaigns: 25 Billion Messages Reveal What Works

We're sharing the first-ever comprehensive analysis of what SMS content actually works today, giving you highly actionable insights you can apply to your program.

SMS Marketing
19
  minutes

2026 Text Messaging Calendar: Key Dates & Actionable Tips for Every Month [With Digital Planner]

Maximize your marketing impact with a text messaging calendar. Discover tips and strategies for planning effective SMS campaigns and staying organized year-round.

Explore all

Grow your program across SMS, email, RCS, and push

Connect with one of our platform experts to learn what Attentive can do for your business

Get a demo
Take a tour