Attentive Outlook 2021

The State of Text Message Marketing

The future of digital marketing is being written here and now. It’s the story of rapid changes in consumer behavior, massive growth in online retail, and soaring expectations for personalized mobile experiences.

Each chapter explores where we are, how we got here, and where we’re going. Together, they reveal the state of text message marketing in 2021. Text messaging is consumers’ channel of choice—our ongoing series will help you understand what that means, why it matters, and how you can maximize the opportunity.