The Attentive Blog

Ideas and insights for marketers navigating AI, personalization, and customer engagement

How to Grow Your SMS and Email Subscriber List: 11 Proven List Growth Strategies

Discover how to grow your SMS and email subscriber list with 11 proven tactics, from signup optimization to retention and personalization.

Email Marketing
3
  minutes

Is Your Current Email Platform Holding You Back? The Hidden Cost of Waiting to Upgrade

Think it may be time to upgrade your email platform? Learn four signs your current ESP may be limiting customer recognition, personalization, cross-channel marketing, and team productivity.

13 A/B Testing Examples for SMS & Email (Plus Best Practices)

Discover 13 A/B testing examples for SMS and email, plus best practices, common mistakes, and real results to improve clicks, conversions, and revenue.

SMS & Email Marketing
Trends & Insights
AI & Automation
Email Marketing
SMS Marketing
Success Stories
Partners & Integrations
Product News
Company
Categories

AI & Automation

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AI & Automation
6
  minutes

How Is AI Changing Marketing Metrics?

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
8
  minutes

Why Customer Relationships Still Matter in an AI-Driven World

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
7
  minutes

5 AI Marketing Examples That Increased Revenue and Conversion Rates

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
5
  minutes

Implementing Agentic AI Governance: Evaluation Steps, Use Cases & Best Practices

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

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Trends & Insights
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Trends & Insights
13
  minutes

2026 State of Loyalty & Retention: 600 Shoppers Reveal What Brings Them Back

600 shoppers reveal what actually drives loyalty and retention in 2026—plus what pushes customers away and how marketers can win them back.

Trends & Insights
5
  minutes

Customers Don’t Think in Channels—So Why Do Brands?

Growth Shop shares why the future of retention is connected, intentional, and human—and why customers don't think in channels.

Trends & Insights
16
  minutes

2026 Personalization Trends: What 1,000+ Shoppers Expect From Brands

Discover the 2026 personalization trends driving engagement, loyalty, and sales, based on a survey of 1,050 shoppers across the US, UK, and Australia.

Trends & Insights
6
  minutes

TCPA Litigation Is Accelerating. Here’s How To Build a Compliance-First SMS Program.

Learn how Attentive builds compliance into its SMS platform, what’s driving TCPA litigation, and what every SMS marketer should know.

Trends & Insights
9
  minutes

The Cross-Channel Marketing Playbook: How to Boost Revenue By Coordinating Across Email, SMS, and Push

Well-coordinated messaging programs are more likely to drive YoY gains. Learn how to align email, SMS, push, and RCS into one high-performing cross-channel marketing strategy.

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Success Stories
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Success Stories
8
  minutes

6 Omnichannel Marketing Examples That Increased Revenue and Conversions

Discover 6 powerful omnichannel marketing examples from leading brands and see how unified SMS, email, and AI-driven personalization strategies drive measurable growth.

Success Stories
10
  minutes

Fashionably Efficient: How Attentive AI™ Takes Hot Topic’s Marketing Results to the Next Level

Learn how Hot Topic uses AI to make SMS more personalized and engaging for each of their 1M+ subscribers.

Success Stories
8
  minutes

How OLLY’s Marketing Strategy Is Helping Them Redefine Wellness

Learn how Olly's marketing strategy uses email and SMS to make wellness available to everyone, and keep their loyal customers happy and healthy.

Success Stories
6
  minutes

How 5 Beauty & Wellness Brands Are Scaling Personalization with Attentive

Learn how beauty and wellness brands use SMS, email, and AI-powered personalization with Attentive to drive engagement, repeat purchases, and revenue.

SMS & Email Marketing
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13 A/B Testing Examples for SMS & Email (Plus Best Practices)

Discover 13 A/B testing examples for SMS and email, plus best practices, common mistakes, and real results to improve clicks, conversions, and revenue.

July Marketing Ideas: Campaigns, Promotions, and Retail Calendar for 2026

Check out our top July marketing ideas to help you prepare for BFCM, grow your lists, and optimize your messages.

How to Grow Your SMS and Email Subscriber List: 11 Proven List Growth Strategies

Discover how to grow your SMS and email subscriber list with 11 proven tactics, from signup optimization to retention and personalization.

How to Improve Identity Resolution: 3 Strategies That Increase Revenue

Learn how to improve identity resolution with unified customer profiles, server-side tracking, and identity graphs to drive more triggered revenue and personalization.

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Email Marketing
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Email Marketing
6
minutes

What Millions of Campaigns Reveal About the Real Value of Email Opens

Think email opens don’t matter? New data from millions of campaigns shows why opens still play a critical role in deliverability and performance.

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Email Marketing
6
  minutes

How to Know When It’s Time to Upgrade Your Email Platform

Learn the signs your email program is ready for the next stage of growth and what to consider before upgrading to a modern email platform.

Email Marketing
7
  minutes

The Triggered Email Marketing Playbook: How Attentive Stacks Up Against Other ESPs

Compare Attentive, Klaviyo, Braze, Iterable, Salesforce, and Adobe for triggered email, deliverability, personalization, and cross-channel journeys.

Partners & Integrations

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Retention Is Back—And Smarter Customer Data Is Why

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Top SMS & Email Integrations: How to Connect Your Marketing Channels and Drive More ROI

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

What 2025 Taught Us About the Future of Ecommerce

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

What Marketing Leaders Are Actually Prioritizing in 2026

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

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SMS Marketing
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SMS Marketing
7
  minutes

UK Marketing Calendar 2026

Check out our UK marketing calendar to stay on top of the UK’s key holidays and marketing moments.

SMS Marketing
14
  minutes

The Anatomy of High-Performing SMS Campaigns: 25 Billion Messages Reveal What Works

We're sharing the first-ever comprehensive analysis of what SMS content actually works today, giving you highly actionable insights you can apply to your program.

SMS Marketing
19
  minutes

2026 Text Messaging Calendar: Key Dates & Actionable Tips for Every Month [With Digital Planner]

Maximize your marketing impact with a text messaging calendar. Discover tips and strategies for planning effective SMS campaigns and staying organized year-round.

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Grow your program across SMS, email, RCS, and push

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