The Attentive Blog

Ideas and insights for marketers navigating AI, personalization, and customer engagement

Company
4
  minutes

Marketing Made Personal: Introducing the Refreshed Attentive Brand

Attentive's brand refresh isn't a reinvention—it's a return to what always mattered: helping humans connect with other humans. Discover the thinking behind the evolved identity, voice, and belief that marketing works best when it feels personal.

Best Times to Send SMS & Email Marketing in 2026 (Data from 25B+ Messages)

Learn the best times to send SMS marketing messages for optimal engagement and results. Enhance your strategy with insights on timing for maximum impact.

How to Combine SMS & Email Marketing for Better Engagement

Explore the key differences between SMS and email marketing. Learn how top brands combine both channels for maximum engagement and ROI.

SMS & Email Marketing
Trends & Insights
AI & Automation
Email Marketing
SMS Marketing
Success Stories
Partners & Integrations
Product News
Company
Categories

AI & Automation

Explore all
AI & Automation
7
  minutes

5 AI Marketing Examples That Increased Revenue and Conversion Rates

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
5
  minutes

Implementing Agentic AI Governance: Evaluation Steps, Use Cases & Best Practices

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
4
  minutes

Agentic AI Governance Framework: Policy, Operations & Runtime Controls

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
3
  minutes

Agentic AI Governance: Why Autonomous Agents Need Different Controls

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Explore all
Trends & Insights
Explore all
Trends & Insights
6
  minutes

The ACMA Sender ID Registration Deadline Is July 1. Here’s What Every Australian Marketer Needs to Know.

Australia’s ACMA Sender ID deadline is July 1. Here’s what it means for your SMS program, how to stay compliant, and how long codes can drive stronger performance and two-way engagement.

Trends & Insights
16
  minutes

2026 Personalization Trends: What 1,000+ Shoppers Expect From Brands

Discover the 2026 personalization trends driving engagement, loyalty, and sales, based on a survey of 1,050 shoppers across the US, UK, and Australia.

Trends & Insights
24
  minutes

The Attentive Marketer Pulse: A Blueprint for High-Performing Messaging Programs

We surveyed 208 Attentive customers in our latest Marketer Pulse to uncover how top-performing programs are becoming more coordinated, personalized, and intentionally built for stronger results.

Trends & Insights
13
  minutes

2026 State of Loyalty & Retention: 600 Shoppers Reveal What Brings Them Back

600 shoppers reveal what actually drives loyalty and retention in 2026—plus what pushes customers away and how marketers can win them back.

Trends & Insights
8
  minutes

The Attentive Consumer Pulse: How to Win Hesitant Shoppers Without Depending on Discounts

87% of hesitant shoppers don’t need a discount to move forward. Learn how to meet shoppers where they are and align your email, SMS, and push program for Q2.

Explore all
Success Stories
Explore all
Success Stories
8
  minutes

6 Omnichannel Marketing Examples That Increased Revenue and Conversions

Discover 6 powerful omnichannel marketing examples from leading brands and see how unified SMS, email, and AI-driven personalization strategies drive measurable growth.

Success Stories
6
  minutes

How 5 Beauty & Wellness Brands Are Scaling Personalization with Attentive

Learn how beauty and wellness brands use SMS, email, and AI-powered personalization with Attentive to drive engagement, repeat purchases, and revenue.

Success Stories
9
  minutes

How 8 Powerhouse Women-Owned Brands Are Turning Strategy into Impact with Attentive

We’re sharing how eight women-owned brands are using Attentive to turn strategy into measurable success.

Success Stories
5
  minutes

How The Lip Bar Defied Beauty Standards & Doubled SMS Revenue

Learn how The Lip Bar doubled SMS revenue with AI-powered personalization, smart segmentation, and a community-first marketing strategy.

SMS & Email Marketing
Explore all

Best Times to Send SMS & Email Marketing in 2026 (Data from 25B+ Messages)

Learn the best times to send SMS marketing messages for optimal engagement and results. Enhance your strategy with insights on timing for maximum impact.

How to Combine SMS & Email Marketing for Better Engagement

Explore the key differences between SMS and email marketing. Learn how top brands combine both channels for maximum engagement and ROI.

Omnichannel vs. Multichannel Marketing: A Practical Guide for Ecommerce Brands

Omnichannel vs multichannel marketing: learn the key differences, benefits, and when to use each strategy to improve ecommerce growth and retention.

Why Identity Resolution is Your Biggest Revenue Opportunity in a Privacy-First World

Most brands fail to recognize their own subscribers. Learn how identity resolution unlocks more triggered journeys, better personalization, and up to 95% more email revenue.

Explore all
Email Marketing
Explore all
Email Marketing
6
minutes

What Millions of Campaigns Reveal About the Real Value of Email Opens

Think email opens don’t matter? New data from millions of campaigns shows why opens still play a critical role in deliverability and performance.

Go to blog
Go to the blog
Email Marketing
5
  minutes

The Triggered Email Marketing Playbook: 5 Underleveraged Flows Driving Always-On Revenue

Most email programs stop at cart abandonment. Learn 5 triggered email flows—from session abandonment to lifecycle events—that capture intent earlier and drive always-on revenue.

Email Marketing
6
  minutes

How Modern Email Segmentation Works in Practice: Identity, AI, and Real-Time Signals

Learn how a modern email segmentation strategy uses identity, AI, and real-time signals to deliver more relevant, connected customer experiences.

Partners & Integrations

Explore all

How SMS, Email, Push, and RCS Work Together to Drive Repeat Purchases

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

What 2025 Taught Us About the Future of Ecommerce

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

What Marketing Leaders Are Actually Prioritizing in 2026

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

8 Ways to Keep Customers Engaged Long After the Holiday Season

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Explore all
SMS Marketing
Explore all
SMS Marketing
19
  minutes

2026 Text Messaging Calendar: Key Dates & Actionable Tips for Every Month [With Digital Planner]

Maximize your marketing impact with a text messaging calendar. Discover tips and strategies for planning effective SMS campaigns and staying organized year-round.

SMS Marketing
5
  minutes

7 Memorial Day Marketing Ideas to Boost Engagement and Sales

Get your memorial day marketing off the ground with these 7 revenue-driving ideas.

SMS Marketing
14
  minutes

The Anatomy of High-Performing SMS Campaigns: 25 Billion Messages Reveal What Works

We're sharing the first-ever comprehensive analysis of what SMS content actually works today, giving you highly actionable insights you can apply to your program.

Explore all

Grow your program across SMS, email, RCS, and push

Connect with one of our platform experts to learn what Attentive can do for your business

Get a demo
Take a tour