The Attentive Blog

Ideas and insights for marketers navigating AI, personalization, and customer engagement

4
  minutes

How Long Does an Email Migration Take? Implementation Experts Weigh In

Wondering how long an email migration takes? Learn the five factors that have the biggest impact on your timeline, from technical complexity to team readiness.

3
  minutes

What I Learned Evaluating Email Platforms for Nearly a Year

After nearly a year evaluating email platforms, here are five lessons that matter most—from roadmaps and support to migration and long-term fit.

SMS & Email Marketing
Trends & Insights
AI & Automation
Email Marketing
SMS Marketing
Success Stories
Partners & Integrations
Product News
Company
Categories

AI & Automation

7
  minutes

5 AI Marketing Examples That Increased Revenue and Conversion Rates

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

6
  minutes

How Is AI Changing Marketing Metrics?

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

8
  minutes

Why Customer Relationships Still Matter in an AI-Driven World

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

5
  minutes

Implementing Agentic AI Governance: Evaluation Steps, Use Cases & Best Practices

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Trends & Insights
13
  minutes

2026 State of Loyalty & Retention: 600 Shoppers Reveal What Brings Them Back

600 shoppers reveal what actually drives loyalty and retention in 2026—plus what pushes customers away and how marketers can win them back.

5
  minutes

When Is the Best Time to Send SMS Marketing and Email During BFCM? (Based on 4 Billion Messages)

In our BFCM message sending guide you’ll learn when you should start sending messages, frequency best practices, and more.

8
  minutes

How Brands Are Breathing Life Back Into Loyalty Programs

Discover how leading brands like The INKEY List, Represent, Craft Club, and Nadine Merabi are redefining loyalty with community, SMS, and VIP experiences.

6
  minutes

TCPA Litigation Is Accelerating. Here’s How To Build a Compliance-First SMS Program.

Learn how Attentive builds compliance into its SMS platform, what’s driving TCPA litigation, and what every SMS marketer should know.

5
  minutes

Customers Don’t Think in Channels—So Why Do Brands?

Growth Shop shares why the future of retention is connected, intentional, and human—and why customers don't think in channels.

Success Stories
Explore all
9
  minutes

How 8 Powerhouse Women-Owned Brands Are Turning Strategy into Impact with Attentive

We’re sharing how eight women-owned brands are using Attentive to turn strategy into measurable success.

7
  minutes

What 6 Brands Did Before BFCM That Drove Results

Discover six BFCM success stories from CB2, Kendra Scott, AllSaints, Davines, Little Sleepies, and Made In Cookware. See how early planning, AI, and SMS drove stronger results.

8
  minutes

6 Omnichannel Marketing Examples That Increased Revenue and Conversions

Discover 6 powerful omnichannel marketing examples from leading brands and see how unified SMS, email, and AI-driven personalization strategies drive measurable growth.

10
  minutes

Fashionably Efficient: How Attentive AI™ Takes Hot Topic’s Marketing Results to the Next Level

Learn how Hot Topic uses AI to make SMS more personalized and engaging for each of their 1M+ subscribers.

SMS & Email Marketing

Back-to-School Marketing: 11 Ideas to Score More Engagement and Revenue

Explore back-to-school marketing ideas that drive in-store and online revenue. See how brands are using these strategies to enhance their sales efforts.

The Ultimate 2026 Food Holidays Calendar

There are hundreds of national food holidays—check out our 2026 food holiday calendar to make sure you don’t miss an opportunity to engage your customers.

August Marketing Ideas: Campaigns, Promotions, and Retail Calendar for 2026

Looking for August marketing ideas? Discover campaign inspiration, retail holidays, promotional strategies, email and SMS ideas, and tips to prepare your business for fall.

6 Labor Day Marketing Ideas to Boost Your End-of-Summer Revenue

Discover 6 Labor Day marketing ideas to boost sales with email and SMS campaigns, flash sales, personalized offers, and last-chance reminders.

Email Marketing

What Millions of Campaigns Reveal About the Real Value of Email Opens

Think email opens don’t matter? New data from millions of campaigns shows why opens still play a critical role in deliverability and performance.

3
  minutes

What I Learned Evaluating Email Platforms for Nearly a Year

After nearly a year evaluating email platforms, here are five lessons that matter most—from roadmaps and support to migration and long-term fit.

4
  minutes

We Asked Marketers: What Questions Matter Most When Choosing an Email Platform?

We asked marketers what questions mattered most when choosing a new email platform. Here are the three conversations they said every team should have before making a decision.

Partners & Integrations

Top SMS & Email Integrations for BFCM: Connect Your Channels and Drive Holiday Revenue

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI Without Action Is Just Another Buzzword

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Retention Is Back—And Smarter Customer Data Is Why

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

What 2025 Taught Us About the Future of Ecommerce

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

SMS Marketing
7
  minutes

UK Marketing Calendar 2026

Check out our UK marketing calendar to stay on top of the UK’s key holidays and marketing moments.

14
  minutes

The Anatomy of High-Performing SMS Campaigns: 25 Billion Messages Reveal What Works

We're sharing the first-ever comprehensive analysis of what SMS content actually works today, giving you highly actionable insights you can apply to your program.

19
  minutes

2026 Text Messaging Calendar: Key Dates & Actionable Tips for Every Month [With Digital Planner]

Maximize your marketing impact with a text messaging calendar. Discover tips and strategies for planning effective SMS campaigns and staying organized year-round.

Grow your program across SMS, email, RCS, and push

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