The Attentive Blog

Ideas and insights for marketers navigating AI, personalization, and customer engagement

Email Marketing
15
  minutes

Emails We Love: 25 Email Marketing Examples to Drive Results

In our first edition of Emails We Love, we curated 25 email marketing examples from brands that get it right.

Product News
7
  minutes

Customer Segmentation Maturity: From Targeting to Decisioning

Better customer segmentation starts with the decision. Learn how RFM, customer LTV, and Product Affinity turn customer signals into smarter marketing strategies.

Trends & Insights
6
  minutes

October Marketing Ideas for 2026: Early Holiday Shoppers, Halloween, and What to Send Now

Plan your October marketing with campaign ideas for Halloween, fall, and early holiday shoppers, plus key dates and ideas for email, SMS, and push.

SMS & Email Marketing
Trends & Insights
AI & Automation
Email Marketing
SMS Marketing
Success Stories
Partners & Integrations
Product News
Company
Categories

AI & Automation

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AI & Automation
6
  minutes

How Is AI Changing Marketing Metrics?

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
8
  minutes

Why Customer Relationships Still Matter in an AI-Driven World

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
7
  minutes

5 AI Marketing Examples That Increased Revenue and Conversion Rates

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
  minutes

The More You Know: How We’re Making Marketers’ Lives Easier with AI-Generated Campaigns That Increase ROI

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

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Trends & Insights
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Trends & Insights
6
  minutes

October Marketing Ideas for 2026: Early Holiday Shoppers, Halloween, and What to Send Now

Plan your October marketing with campaign ideas for Halloween, fall, and early holiday shoppers, plus key dates and ideas for email, SMS, and push.

Trends & Insights
13
  minutes

2026 State of Loyalty & Retention: 600 Shoppers Reveal What Brings Them Back

600 shoppers reveal what actually drives loyalty and retention in 2026—plus what pushes customers away and how marketers can win them back.

Trends & Insights
16
  minutes

2026 Personalization Trends: What 1,000+ Shoppers Expect From Brands

Discover the 2026 personalization trends driving engagement, loyalty, and sales, based on a survey of 1,050 shoppers across the US, UK, and Australia.

Trends & Insights
12
  minutes

September Marketing Ideas: Fall Campaigns, Messaging Strategies, and Examples

Plan stronger September campaigns with Labor Day ideas, fall messaging strategies, email and SMS benchmarks, testing tips, and examples.

Trends & Insights
5
  minutes

When Is the Best Time to Send SMS Marketing and Email During BFCM? (Based on 4 Billion Messages)

In our BFCM message sending guide you’ll learn when you should start sending messages, frequency best practices, and more.

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Success Stories
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Success Stories
7
  minutes

How Attentive Helps Marketers Move Faster with More Control and Less Friction

See how Attentive’s intuitive platform and Attentive Academy help marketers build, launch, learn, and improve campaigns across SMS, email, RCS, and push campaigns

Success Stories
7
  minutes

How 4 Fashion Brands Keep Customers Coming Back, Season After Season

See how AllSaints, Steve Madden, Represent Clothing, and Nadine Merabi use SMS and email to build loyalty, drive repeat purchases, and retain customers.

Success Stories
7
  minutes

How Mellow Mushroom Turned Dine-In Data Into Nearly $1M in Revenue

See how Mellow Mushroom connected dine-in and digital guest data to build more relevant email and SMS campaigns, driving nearly $1M from automated journeys.

Success Stories
7
  minutes

What 6 Brands Did Before BFCM That Drove Results

Discover six BFCM success stories from CB2, Kendra Scott, AllSaints, Davines, Little Sleepies, and Made In Cookware. See how early planning, AI, and SMS drove stronger results.

SMS & Email Marketing
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7 BFCM Strategies Powered by Customer Signals

Discover 7 BFCM strategies using RFM, customer LTV, and Product Affinity to target the right shoppers, improve retention, and make every send count.

9 Halloween Marketing Campaigns That Are Scary Good

Get inspired by 9 Halloween marketing campaign ideas and strategies for SMS and email to drive engagement and revenue this spooky season.

The Ultimate 2026 Food Holidays Calendar

There are hundreds of national food holidays—check out our 2026 food holiday calendar to make sure you don’t miss an opportunity to engage your customers.

Back-to-School Marketing: 11 Ideas to Score More Engagement and Revenue

Explore back-to-school marketing ideas that drive in-store and online revenue. See how brands are using these strategies to enhance their sales efforts.

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Email Marketing
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Email Marketing
6
minutes

What Millions of Campaigns Reveal About the Real Value of Email Opens

Think email opens don’t matter? New data from millions of campaigns shows why opens still play a critical role in deliverability and performance.

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Go to the blog
Email Marketing
3
  minutes

What I Learned Evaluating Email Platforms for Nearly a Year (With Checklist)

After nearly a year evaluating email platforms, here are five lessons that matter most—from roadmaps and support to migration and long-term fit.

Email Marketing
4
  minutes

We Asked Marketers: What Questions Matter Most When Choosing an Email Platform?

We asked marketers what questions mattered most when choosing a new email platform. Here are the three conversations they said every team should have before making a decision.

Partners & Integrations

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How Brands Are Rethinking Customer Data, and What It Means for Marketers

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Top SMS & Email Integrations for BFCM: Connect Your Channels and Drive Holiday Revenue

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI Without Action Is Just Another Buzzword

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Retention Is Back—And Smarter Customer Data Is Why

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

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SMS Marketing
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SMS Marketing
5
  minutes

5 Prime Day Marketing Ideas to Try (Even If You Don’t Have an Amazon Store)

Check out 5 Prime Day marketing strategies and examples you can use to maximize engagement and revenue.

SMS Marketing
19
  minutes

2026 Text Messaging Calendar: Key Dates & Actionable Tips for Every Month [With Digital Planner]

Maximize your marketing impact with a text messaging calendar. Discover tips and strategies for planning effective SMS campaigns and staying organized year-round.

SMS Marketing
  minutes

Marketing Mix: 5 Loyalty Plays to Grow Revenue and Increase Customer Engagement

Check out five loyalty plays that can help you drive more repeat purchases and increase customer spend in a challenging economic climate.

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