The Attentive Blog

Ideas and insights for marketers navigating AI, personalization, and customer engagement

Trends & Insights
4
  minutes

BFCM Forecast: How to Win Holiday Shoppers in 2026

Use 2026 holiday shopping benchmarks to plan BFCM messaging, guide shoppers from discovery to delivery, and build stronger post-purchase engagement.

Email Marketing
10
  minutes

Emails We Love: 18 Welcome Email Examples to Earn New Customers

Get inspired by 18 welcome email examples from leading brands, plus practical tips for creating welcome emails and series that turn new subscribers into customers.

Trends & Insights
5
  minutes

December Marketing Ideas for 2026: Holiday Campaigns, Shipping Deadlines, and What Comes Next

Explore December marketing ideas for holiday campaigns, shipping deadlines, last-minute gifts, and post-holiday shopping.

SMS & Email Marketing
Trends & Insights
AI & Automation
Email Marketing
SMS Marketing
Success Stories
Partners & Integrations
Product News
Company
Categories

AI & Automation

Explore all
AI & Automation
5
  minutes

How to Strengthen Loyalty With MCP [+ Example Prompts]

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
5
  minutes

How Astrid & Miyu Turned Automation Into 68% of SMS Revenue With Attentive and Shopify

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
6
  minutes

How Is AI Changing Marketing Metrics?

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI & Automation
7
  minutes

5 AI Marketing Examples That Increased Revenue and Conversion Rates

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Explore all
Trends & Insights
Explore all
Trends & Insights
5
  minutes

December Marketing Ideas for 2026: Holiday Campaigns, Shipping Deadlines, and What Comes Next

Explore December marketing ideas for holiday campaigns, shipping deadlines, last-minute gifts, and post-holiday shopping.

Trends & Insights
12
  minutes

2026 State of Loyalty & Retention: 600 Shoppers Reveal What Brings Them Back

600 shoppers reveal what actually drives loyalty and retention in 2026—plus what pushes customers away and how marketers can win them back.

Trends & Insights
24
  minutes

The Attentive Marketer Pulse: A Blueprint for High-Performing Messaging Programs

We surveyed 208 Attentive customers in our latest Marketer Pulse to uncover how top-performing programs are becoming more coordinated, personalized, and intentionally built for stronger results.

Trends & Insights
12
  minutes

September Marketing Ideas: Fall Campaigns, Messaging Strategies, and Examples

Plan stronger September campaigns with Labor Day ideas, fall messaging strategies, email and SMS benchmarks, testing tips, and examples.

Trends & Insights
4
  minutes

New FCC Opt-Out Rules for SMS: You Will Be Able To Designate One Way To Unsubscribe

The FCC’s new SMS opt-out rules let brands designate one method. Learn what changes, what stays the same, and how Attentive supports compliance.

Explore all
Success Stories
Explore all
Success Stories
6
  minutes

How 5 Beauty & Wellness Brands Are Scaling Personalization with Attentive

Learn how beauty and wellness brands use SMS, email, and AI-powered personalization with Attentive to drive engagement, repeat purchases, and revenue.

Success Stories
7
  minutes

6 Brands Show What Coordinated Lifecycle Marketing Looks Like Across Email, SMS, and Push

See how six brands coordinate email, SMS, and push across lifecycle journeys to improve relevance, reduce over-messaging, and guide what happens next.

Success Stories
7
  minutes

How Attentive Helps Marketers Move Faster with More Control and Less Friction

See how Attentive’s intuitive platform and Attentive Academy help marketers build, launch, learn, and improve campaigns across SMS, email, RCS, and push campaigns

Success Stories
7
  minutes

How Mellow Mushroom Turned Dine-In Data Into Nearly $1M in Revenue

See how Mellow Mushroom connected dine-in and digital guest data to build more relevant email and SMS campaigns, driving nearly $1M from automated journeys.

SMS & Email Marketing
Explore all

The Complete Guide to Email & SMS Orchestration: Maximizing Revenue Through Unified Channel Strategy

Our Email & SMS Orchestration Guide will help you move beyond channel silos and unlock the full potential of these two powerful channels.

How to Grow Your SMS and Email Subscriber List: 11 Proven List Growth Strategies

Discover how to grow your SMS and email subscriber list with 11 proven tactics, from signup optimization to retention and personalization.

The Ultimate 2026 Food Holidays Calendar

There are hundreds of national food holidays—check out our 2026 food holiday calendar to make sure you don’t miss an opportunity to engage your customers.

November Marketing Ideas: How to Make the Whole Month Matter

November doesn’t have to be all Black Friday. Explore marketing ideas for ecommerce brands across gifting, replenishment, seasonal needs, BFCM, and post-purchase moments.

Explore all
Email Marketing
Explore all
Email Marketing
6
minutes

What Millions of Campaigns Reveal About the Real Value of Email Opens

Think email opens don’t matter? New data from millions of campaigns shows why opens still play a critical role in deliverability and performance.

Go to blog
Go to the blog
Email Marketing
3
  minutes

Your First 90 Days After an Email Migration: A 30-60-90 Day Plan

Use this email migration 30-60-90 day plan to assess performance, prioritize optimizations, and build your roadmap for the first 90 days after migration.

Email Marketing
7
  minutes

What to Do After an Email Migration: 7 Expert-Backed Ways to Improve Performance

What should you do after an email migration? Experts share 7 ways to improve deliverability, journeys, customer targeting, and performance after launch.

Partners & Integrations

Explore all

How Brands Are Rethinking Customer Data, and What It Means for Marketers

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Top SMS & Email Integrations for BFCM: Connect Your Channels and Drive Holiday Revenue

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

AI Without Action Is Just Another Buzzword

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Retention Is Back—And Smarter Customer Data Is Why

Efficiency was always AI's first promise for support teams. The more interesting story is what comes next.

Explore all
SMS Marketing
Explore all
SMS Marketing
5
  minutes

Australia Marketing Calendar 2026

Unlock the potential of the Australia marketing calendar with key dates and strategies. Plan your campaigns effectively and engage your audience year-round.

SMS Marketing
7
  minutes

UK Marketing Calendar 2026

Check out our UK marketing calendar to stay on top of the UK’s key holidays and marketing moments.

SMS Marketing
14
  minutes

The Anatomy of High-Performing SMS Campaigns: 25 Billion Messages Reveal What Works

We're sharing the first-ever comprehensive analysis of what SMS content actually works today, giving you highly actionable insights you can apply to your program.

Explore all

Grow your program across SMS, email, RCS, and push

Connect with one of our platform experts to learn what Attentive can do for your business

Get a demo
Take a tour